While a company can survive on only digital channels, they won’t thrive until they incorporate print into their marketing. Here’s why:
- Print helps to publicize a startup by helping to ensure that the company isn’t limiting itself to one target demographic, plus it gives the customer something tangible to keep.
- Print helps to retain customers and builds word of mouth.
- Print helps to establish credibility, since it still piques interest, and makes the company look more legitimate.
Source: Halek, Katherine.
Entrepreneur. Don’t Overlook Print When Mapping Out Your Startup Marketing Plan.