Don’t Overlook Print for Your Startup!


While a company can survive on only digital channels, they won’t thrive until they incorporate print into their marketing. Here’s why:

  • Print helps to publicize a startup by helping to ensure that the company isn’t limiting itself to one target demographic, plus it gives the customer something tangible to keep.
  • Print helps to retain customers and builds word of mouth.
  • Print helps to establish credibility, since it still piques interest, and makes the company look more legitimate.

Source: Halek, Katherine.
Entrepreneur. Don’t Overlook Print When Mapping Out Your Startup Marketing Plan

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